Viral Marketing Lessons

Social networking and social bookmarking are all the rage today. Yet, it’s difficult to determine which is right for you because to would be hard to try all of them. That’s where social media reviews come in. When reading these reviews, though, you may find that beauty is in the eye of the beholder. Some people would fight for their social media choices to the bitter end. That might be because they were ignorant of the options, so they got hooked on one site without really knowing what’s out there. Some of those who are emphatic about their choice don’t even know the difference online business networking sites , bookmarking sites or sites that feature online social networking as a means for people to have fun, date, play games or do various other entertainment-related activities. Even some avid social media users don’t know that there are also social networking platforms, like Yuwie, that use small amounts of money per click to pay for people to use and promote their sites.

People often don’t know the difference between online social networks because the features and uses overlap. For example, HubPages can be used for business or pleasure. Thousands of user-created free networking communities have sprung up all over the Internet, such as Vintage Life Network. These sites are really where the rubber hits the road when it comes to free social networking due to their emphasis on people’s niche interests. And speaking of niches, book readers now have plenty of places to hang out online. Social networks like LibraryThing have everything from chats, book reviews and online bookshelves. Another powerful form of social networking is social bookmarking, which has become very popular. Sites that feature social bookmarking, such as del.icio.us, allow logged-in users to save their online bookmarks for free. Social bookmarking sites also are a great help to Web searchers, because searches are greatly enhanced by tagging. The ability to use keyword tagging also is of value to Web marketers, because backlinks result from the use of bookmarks. One social bookmark doesn’t really mean anything in terms of backlinks but when you add them all together, they become influential in search engine rankings. Also, like with Propeller, if a blog post is entered on one of these sites, top search engine rankings can be had for that page if it has good keyword tags and was submitted correctly.

Social media boundaries become even less defined on sites like Digg, which allow online social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. There are a lot of friends and business contacts to be found on these types of Web properties and as a bonus, material placed on them oftentimes ranks well in Google. Great benefits such as these are the reason people who make their livings online love online social media sites.