5 Ways To Add New Life To A Seemingly Dead Information Product
Say, your eBook has exhausted its salability. Its web shelf life has reached the end of the line. Most of the prospects of its focused market has already bought one, and no buys have been made for a significant period of time already.
Should this indicate that your information product has ended being a cash cow and should be put to rest already?
Absolutely not!
Even if your digital product has arrived at the finish line of its shelf life, you can continue to profit from the same by pursuing other courses of action and effectuating new sets of techniques. Your information product still got some fight in it, and its just boils down to deciding on the proper avenue for what it can still provide.
Let’s discuss five ways by which you can continue to profit from old information products:
1. Offer resale rights to your digital product. By offering your product with the added bonus in the profit opportunity of being enabled to resell such for profit, you will be tapping into a different audience - online businessmen who are always looking for products to sell. More importantly, by including resale rights to your eBook, you can offer it for at least 400% more than your standard price.
2. Attach private label rights to your eBook. PLR is much like resale rights, but, PLR provides the power to configure, convert and/or completely transform the eBook, together with the right to attach the wielder’s name as the creator thereof. Some product publishers wish to maintain the content and layout of their products and only include the more limiting resale rights. However, there are a number product publishers just want to profit from their products and attach the grandest rights possible, namely PLR, to command the best price that can be garnered.
3. Chop down your eBook and use the segmented content for many web marketing purposes. Articles? As informative content for your web pages? An e-course? Fodder for your email marketing campaign? Your market-struggling digital product can be a great source for such necessities.
4. Re-brand your information product and use it as a viral marketing monster. Publish your URL on every page and give away the same free of charge. Witness the volume of visitors generated to your website grow at an unyielding rate.
5. Convert your information product into a physical product and offer it in virtual or real world bookstores. There are many fulfillment services on the World Wide Web that specialize on such a goal. My personal preference is Lulu.com, for the primary reason that they don’t impose a particular number for their allowable minimum order.