Viral Marketing Lessons

By their very nature all viral marketing sites depend on referrals. But many of them do it tacitly, relying on the uniqueness or funny factor to induce people into passing it on.

I admit it. The term “viral marketing” is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. “Do they have a vaccine for that yet?” you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether [...]

There are a number of reports and products that talk about viral marketing. It’s creating something - an ebook, a report, a video - that is so enticing that people pass it around to their friends and colleagues. Morgan Westerman’s “Interview with God” is a great example. Millions of people liked it so well they [...]

There will be a series of lessons on viral marketing, based on my observations of recent trends and postings online.